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Youth Football
“A strong youth generation leads to a strong country.” The healthy growth of young people is vital to the country’s future development and is a focus of broad social concern. For young people, participating in football not only enhances physical fitness but also strengthens teamwork, cultivates perseverance and tenacity, and fosters a confident and optimistic attitude toward life. This has great significance for the physical and mental health of youth. Football promotes passion, focus, self-confidence, persistence, and teamwork—all of which align with Volkswagen’s core values.

Youth Football

In 2024, the “Volkswagen Football Charity Day” and “VfL Wolfsburg Football Camp” were held in Liangshan Prefecture, Sichuan Province. Coaches from the Bundesliga club VfL Wolfsburg’s youth training team provided professional football training to nearly 1,000 students. Volkswagen also donated five “Dream+” football fields and 1,500 “Volkswagen Football Charity Kits” to areas with limited football resources, supporting rural youth in enjoying football safely, equally, and joyfully while encouraging them to pursue their dreams.

In 2023, Volkswagen Group China collaborated with its charity partner, the One Foundation, to launch a series of football charity projects, including the “Volkswagen and VfL Wolfsburg Football Camp” and the “Volkswagen Football Charity Day.” These initiatives aimed to encourage more people to support the development of youth football in China through charitable efforts and to continue focusing on grassroots football. In the same year, Volkswagen Group China donated four “Dream+” football fields and over 1,600 “Volkswagen Football Charity Kits” to regions with limited football resources.

In 2022, Volkswagen Group China successively launched a series of football charity initiatives, including the “Volkswagen Grassroots Youth Football Coaches’ Training Program,” “Volkswagen Football Charity Day,” and the “Volkswagen Mobile Football Truck Challenge Online Campaign.” More than 570 Volkswagen football kits were donated to regions with limited access to football resources.

In 2021, Volkswagen Group China shifted its focus to grassroots football development, launching charity football projects in collaboration with the China Sports Foundation and the One Foundation. The same year, on World Football Day, Volkswagen Group China unveiled the “Volkswagen Youth Football Online Camp,” the first online youth football education platform in China’s public welfare field, offering online courses for both youth football players and coach training.

In 2020, during the pandemic, the “Volkswagen Junior Football Train-the-Trainer Program” was held online, featuring lectures from youth coaching experts from VfL Wolfsburg in Germany. The “Volkswagen Youth Football Training Camp” was held in four locations: Beijing, Xi’an, Changsha, and Guangzhou.

In 2019, the fourth “Volkswagen Junior Football Summer Camp,” the second “Volkswagen Junior Football Training Program in Germany,” and the third “Volkswagen Junior Football Train-the-Trainer Program” were held on schedule. In the same year, Volkswagen Group China was awarded the Corporate Silver Award at the Asian Football Confederation (AFC) Dream Asia Awards, during the AFC Social Responsibility Conference, and released the CSR report for the Volkswagen Junior Football Program.

In 2018, Volkswagen Group China continued to run the “Volkswagen Junior Football Summer Camp” and the “Volkswagen Junior Football Train-the-Trainer Program in Germany”, inviting outstanding Chinese youth football coaches and young players to Germany for training and development. In the same year, Volkswagen Group China invited youth coaches from VfL Wolfsburg to conduct football training in Jinggangshan, Jiangxi Province, and Zunyi, Guizhou Province.

In 2017, the Volkswagen and VfL Wolfsburg Football Camp conducted football training in Zhidan County, Yan’an. In the same year, the second “Volkswagen Junior Football Summer Camp” and the first “Volkswagen Junior Football Train-the-Trainer Program” were held in Germany.

In 2016, the “Volkswagen Junior Football Summer Camp” was launched in Beijing, combining competitions, training, and exchange activities for 210 young players from ten youth football training teams supported by Volkswagen Group China, SAIC VOLKSWAGEN, and FAW-Volkswagen. In the same year, Volkswagen Group China introduced training courses on injury prevention and nutrition for youth football, helping ensure young players’ safety and health. The second “Volkswagen Junior Football Train-the-Trainer Program” was held in Dalian, where instructors from VfL Wolfsburg’s youth team trained 360 Chinese youth coaches.

In 2015, Volkswagen Group China, in partnership with the China Sports Foundation, established the “China Sports Foundation—Volkswagen Youth Football Development Fund.” During the same year, the first sessions of the “Volkswagen Junior Football Train-the-Trainer Program,” “Volkswagen Youth Football Training Camp,” and “Volkswagen and VfL Wolfsburg Football Camp (Hong’an Session)” were launched.

In 2014, Volkswagen Group China sponsored the participation of the “Rainbow Bridge Program—Volkswagen Zhidan & Hong’an Youth Football Teams” in a trip to Germany for training, competition, and cultural exchange. In the same year, the Group launched the “Volkswagen and VfL Wolfsburg Football Camp” in China. Over the next five years, this program delivered authentic German youth football training methods and practical experience to nearly 3,000 young players across more than a dozen cities and regions.

In 2013, at the invitation of the Chinese People’s Association for Friendship with Foreign Countries, Volkswagen Group China participated in the “Rainbow Bridge Program” to sponsor the establishment of boys’ and girls’ youth football teams in three former revolutionary base areas: Zhidan in Shaanxi, Hong’an in Hubei, and Jinggangshan in Jiangxi.

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